Case Study

A global media brand used mTab AI to dramatically streamline insight generation and improve win rates in competitive RFPs.

Challenge

Inconsistent pitch quality, delayed strategy development, and missed revenue due to siloed insights and manual data crunching.

Outcome

-70%

faster strategy brief creation

+22%

RFP wins

Higher

agency satisfaction

Top 3 Business Benefits

Generate tailored, insight-rich ad proposals in minutes, not days.

Deliver Nielsen, MRI, and first-party insights directly into sellers' hands.

Automate next-best actions across teams with intelligent workflows.

Media AI Solutions

Ad-Sales Teams

Deliver compelling, custom-fit proposals by aligning advertiser goals with real-time audience data; 10x faster.

Sales & Revenue Operations

Find your highest-value advertisers using AI-powered fit analysis, content engagement, and revenue potential modeling.

Audience & Monetization

Boost revenue per segment by uncovering hidden engagement drivers, monetization paths, and content performance insights.

Customer Retention Teams

Reduce churn and improve lifetime value with predictive alerts on loyalty risks and audience behaviors.