Case Study

A national TV network’s Ad Sales team used mTab AI agents to automate audience-insight synthesis, cutting brief time dramatically and boosting RFP wins.

Challenge

Long brief cycles and inconsistent win rates due to manual research and fragmented audience data.

Outcome

-70%

brief time

+22%

RFP wins

Higher

agency satisfaction

Top 3 Business Benefits

Build persuasive RFP decks in minutes to increase pitch wins.

Equip sellers with instant audience insights from Nielsen and MRI.

Trigger follow-ups to Salesforce once briefs are approved.

Sample AI Playbooks

Ad-Sales Pitch Brief

Instantly create pitch decks perfectly aligned with advertiser audience goals.

Prospecting Strategy Map

Prioritize top agencies based on spend potential and engagement signals.

Viewer Segment Profile

Rapidly uncover engagement drivers by genre, daypart, platform, and device.

Churn & Loyalty Drivers

Spot cancel risks and schedule win-back campaigns proactively.