Case Study

A leading snack brand used mTab AI to reposition underperforming products and reenergize a declining category.

Challenge

Outdated category perceptions limited trial, repeat purchase, and innovation timing.

Outcome

+16%

consideration

+9%

share

Global alignment

accelerated

Top 3 Business Benefits

Surface emerging flavor, packaging, and trends before competitors do.

Align innovation, campaigns, and retail strategy to segment needs.

Spot churn signals early to protect shelf space and loyalty KPIs.

Food & Beverage AI Solutions

Product Innovation Teams

Uncover emerging motivators and accelerate launch timelines by testing innovation hypotheses instantly.

Consumer Insights Teams

Summarize shopper behavior across need states, usage occasions, and product types in seconds, not weeks.

Sales & Channel Teams

Rank channels by ROI and repeat behavior to guide promotions, shelf resets, and DTC expansion.

Customer Loyalty Teams

Convert more first-time buyers by identifying high-potential triggers for repeat purchase and brand stickiness.