Case Study

A global snack brand revitalized a declining category using mTab AI agent insights to reposition products swiftly and effectively.

Challenge

Outdated category perceptions limited product trial and repeat purchase.

Outcome

+16%

consideration

+9%

share

Global alignment

accelerated

Top 3 Business Benefits

Uncover flavor and package trends before competitors see them.

Optimize campaigns with segment-specific motivators in every brief.

Detect churn signals early to protect shelf velocity.

Sample AI Playbooks

Innovation Driver Brief

Isolate motivators guiding successful product launches.

Flavor & Pack Insight

Summarize flavor preferences by segment and occasion.

Channel Effectiveness Report

Rank retail and DTC channels by repeat performance.

Trial-to-Loyalty Analysis

Identify triggers turning first-time tasters into fans.