Case Study

A personal-care brand used mTab AI to reverse brand equity decline by identifying positioning gaps across global markets.

Challenge

Brand messaging was fragmented and lacked clear positioning across international teams.

Outcome

+11%

brand equity lift

5x

faster reporting

Stronger

cross-market alignment

Top 3 Business Benefits

Spot brand positioning gaps early before they erode equity.

Turn brand tracker data into clear, prioritized actions.

Localize global brand strategy with messaging tailored by market needs.

Consumer Goods AI Solutions

Brand Management Teams

Convert equity and tracker data into clear next steps to grow brand strength across SKUs and regions.

Marketing Strategy Teams

Quickly surface misalignment, pinpoint root causes, and strengthen brand clarity in campaigns and messaging.

Global Marketing Teams

Build a unified brand narrative with execution tailored to cultural and regional nuances.

Creative & Agency Teams

Accelerate campaign direction by supplying agencies with instant guidance on claims, tone, and visuals.