Case Study

A leading personal-care brand leveraged mTab AI to reverse declining equity by quickly pinpointing and fixing positioning gaps across global markets.

Challenge

Brand equity suffered from unclear positioning and fragmented messaging across international markets.

Outcome

+11%

equity lift

5x

faster reporting

Stronger

agency alignment

Top 3 Business Benefits

Identify and correct brand positioning gaps before equity erodes.

Turn tracking data into actionable briefs your teams can execute today.

Deliver one global narrative while honoring local nuance.

Sample AI Playbooks

Brand Tracker Analysis

Rapidly transform brand tracking data into actionable steps for brand growth.

Equity & Positioning Eval

Instantly detect weaknesses in brand positioning and identify underlying market causes.

Global Storytelling Brief

Unify your global teams behind a single powerful brand story, tailored by local market.

Creative Strategy Guide

Instantly equip agencies with precise brand claims, tone guidelines, and creative direction.